Media text is any form of media; print, audio, and/or video. It can be a photo in ad, the written words in an ad, an article in a newspaper....
Since we are focusing on ads, the media texts we will be talking about will be the words in an ad, the photo, the video, and sounds.
Media texts are used for purpose of analyzing the media. A way to better understand the messages sent to us through the media. How do we do that? We understand the semiotics and codes present in the text. Another way to put this, imagine media as a language with its own set of signs and codes just like any other language. To understand the language you must learn its signs and codes.
One thing to keep in mind though, is that the signs and symbols in media texts are not uniform messages. They depend on the culture of the person deciphering them. The way I might decode an ad is different from how someone else from another country might.
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