LESSON EIGHT: APPEALS II

Advertising appeals aren't always categorized as informational or emotional. There are other appeals that are different and don't always fit these categories. Sometimes appeals can overlap in an ad.

Here's a list of different appeals:


Fantasy

Love

Self-importance

Humor

Nature

Glamour

Childhood



There are even more appeals that are used in advertising, and a many more ways to use them. Next time you spot an ad, think about the appeals that are used.