LESSON TWO: COMMUNICATION MODELS II

In lesson one we looked at the Shannon-Weaver and Lasswell's communication models. These models are pretty basic and simple. There are a lot more complex models, and here's my pick of the bunch.


1- Berlo's Model of Communication (usually called Berlo's S-M-C-R):

S = Source , M = Message , C = Channel , R = Reciever

Berlo's model is an adaptation of the Shannon-Weaver model. However, it does include many additions. First, the model recognizes that the sender/reciever isn't always human hence the word "source". Second, It also recognizes that the messages are not always verbal. Third, it recognizes the different channels a message can go through.

2- Dance's Helical Spiral Model:

This communication model is perhaps the most fun to look at! This model illustrates communication as a process. What we communicate in the past is most likely going to affect what we communicate in the future. It shows that the communication process moves forward and is contineous.

3- Becker's Mosiac Model:

This is one of the more complex communication models. It shows how complex communication can be. The whole cube is a representation of the communication environment. The little mosiac tiles are the messages. Basically, the model is telling us that a message can have various elements that relate to different things or occurances. It also shows the message's exposure which can be superficial or in-depth.

There many other communication models. You can visit this website to learn more.